Are Your Kids Using Artificial Intelligence?
Recently, I observed my 6-year old niece watching a YouTube vlog. Nothing unusual - but intermittently, she paused the vlog then typed...
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Admin
Nov 194 min read
How to Use Email Marketing for the Holidays in the Caribbean
Sorrel is an indispensable part of Christmas in the Caribbean, its aroma filling the air. Like a well-crafted marketing strategy, brewing...
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Admin
Nov 123 min read
Is AI Hijacking Your Personal Data?
AI is cool and all, but before using did you check out their ‘Terms & Conditions’? Most generative models advise you to not share...
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Admin
Nov 52 min read
Are You Skimming Your Social Media Reports?
I’ve sat in countless meetings and received even more countless emails that kinda go like: Them: How many impressions did we get during...
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Admin
Oct 293 min read
Drumming Up Success: How Omari Augustine's Viral Remix Reinvented a Major Lazer Classic
The bottom line is sometimes you don’t need to reinvent the wheel to create compelling content. Omari Augustine, a self-taught drummer...
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Admin
Oct 224 min read
Growth Hacking: A Caribbean Business's Secret Weapon
So, Cristiano Ronaldo has hit a billion followers. We're not all trying to be the next global superstar, right? But we can still learn a...
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Admin
Oct 153 min read
Changes to Community Top Voice Badges on Social Media
Effective October 8, 2024 , LinkedIn will be retiring the gold Community Top Voice badge and discontinuing its automatic award for...
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Admin
Oct 83 min read
Capitalizing on YouTube Trends: A Guide for Caribbean Businesses
As the digital landscape continues to evolve, businesses in the Caribbean must adapt their social media strategies to stay competitive....
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Admin
Oct 13 min read
Is Google in Trouble in the Caribbean?
On July 25th, 2024, OpenAI – the producers of ChatGPT – announced that they were testing SearchGPT, a temporary prototype of new AI...
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Admin
Sep 243 min read
Can B2B Brands Cash In on Social Media Trends?
When it comes to B2B (Business-to-Business) marketing, there's a common misconception that these platforms are primarily for consumer...
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Admin
Sep 172 min read
How the FTC's Ban on Fake Reviews Benefits Caribbean Businesses
The recent ruling by the Federal Trade Commission (FTC) banning fake reviews, including those generated by AI, holds significant...
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Admin
Sep 102 min read
The Launch of In-Feed Video Carousels
LinkedIn, the world's largest professional network, has recently introduced in-feed video carousels.
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Admin
Sep 33 min read
5 Lessons from a Video Editor: Mastering the Art of Captivating Content
In the world of digital content creation, video editing has become an essential skill. Carmen Joseph, one of the resident Video...
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Admin
Aug 273 min read
5 Lessons I’ve Learned as a Social Media Manager
Would you let someone you don’t know go through your garbage? That’s the question my lecturer posed to a class of young adults just...
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Admin
Aug 202 min read
How to Get Your Story Heard
Breaking through the clutter to gain visibility for your company is a complex challenge. Traditional media outlets are inundated with...
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Admin
Aug 133 min read
Social Media at the 2024 Olympics: What You Can Apply to Your B2B Brand in the Caribbean
The International Olympic Committee's (IOC) decision to loosen restrictions on athlete social media use during the 2024 Olympics...
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Admin
Aug 63 min read
What Caribbean Marketing Managers Can Learn from the Paris Olympics
The Olympics is more than just a sporting event; it's a masterclass in marketing.
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Admin
Jul 232 min read
Which Social Media Platform is Best for B2B Lead Generation in the Caribbean?
For B2B companies looking to expand their reach in the Caribbean, lead generation is crucial. But is LinkedIn, the answer for securing leads
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Admin
Jul 163 min read
LinkedIn Revolutionizes Learning With AI-Powered Coaching. What does this mean for the Caribbean?
LinkedIn, has taken a significant leap forward with the introduction of AI-powered coaching.
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Admin
Jul 92 min read
LinkedIn Disables Targeting Tool to Comply with EU Rules. Could the Caribbean be next?
LinkedIn has announced it will stop using sensitive personal data for targeted advertising within the EU.
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