An Introvert’s Guide to Being Less Introverted
Before I impulsively jetted off to spend a month working in and traversing Montreal, you could find me playing video games or devouring...
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Pauline Joseph
Jan 16, 20193 min read
Is Meme Culture Ruining Your Social Media?
Trust me, I get it. We all want to be Wendy’s. There is no denying that the fast-food chain’s Twitter presence is 🔥. Their recent...
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Pauline Joseph
Jan 10, 20192 min read
Why Should You Use Instagram Voice Messaging?
Instagram’s voice messaging feature has joined the social media community. As you may or may not know, this feature already exists on...
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Pauline Joseph
Dec 21, 20181 min read
Christmas Ads That Deserve Two Thumbs Way Up
It’s that time of year again, marketers, when everyone’s advertising is filled to bursting with Christmas trees, Santa Claus, and a whole...
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Pauline Joseph
Dec 19, 20183 min read
What Clients Asked Me About Social Media in 2018
Change isn’t easy. I’ve seen two extremes from businesses when it comes to the social media conversation. Either they’re heavy-handed in...
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Pauline Joseph
Dec 10, 20183 min read
How Alexandria Ocasio-Cortez Is Owning Social
There’s something deeply refreshing about a social media feed that is unapologetically authentic. Just look at Wendy’s legendary penchant...
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Pauline Joseph
Nov 30, 20183 min read
Online vs Offline Media. Why Not Both?
The Problem One of the most enduring arguments I’ve heard against building an online presence is ‘My audience doesn’t use <insert flavor...
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Pauline Joseph
Nov 22, 20182 min read
3 Tips for Engaging Facebook Ads This Christmas
Christmas is right around the corner, and we all know what that means – the inevitable influx of promotions from brands. What businesses...
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Pauline Joseph
Sep 14, 20162 min read
Email Marketing? Yes, please!
Email marketing continues to be one of the most effective forms of digital advertising
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Pauline Joseph
Sep 3, 20162 min read
How a visit to the Fish Market made me a Brand Soldier
Businesses should focus on growing their audience & rewarding the one they already have.
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Pauline Joseph
Jun 13, 20163 min read
Social Media and Gaming Series 2
The evolution of gaming in the digital age
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Pauline Joseph
Jun 6, 20162 min read
Social Media & Gaming Series Part 1
How social media and gaming have crossed over.
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Pauline Joseph
May 23, 20162 min read
NGOs, How Are You Perceived?
Online branding tips that can help NGOs looking to navigate advertising on social media.
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Pauline Joseph
May 2, 20163 min read
Commitment is key to Success on LinkedIn
Why Commitment is one of the key elements to success on the platform.
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Pauline Joseph
Apr 18, 20162 min read
Benefits of Advertising on LinkedIn
Some insights into why the platform is great for advertising
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