I spent US$1,000 on LinkedIn Ads, and this is what I learnt
That’s over 675 million users who expect to consumer something different, and 1.4 million of them are from the English-speaking Caribbean.
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Pauline Joseph
Apr 8, 20202 min read
3 Questions you need to ask before Creating Content for Social Media in the Caribbean
There are more than forty-two million Facebook pages, and each one is trying to carve out an audience willing to connect.
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Pauline Joseph
Jul 23, 20192 min read
How We Create Viral Content in the Caribbean
Every month ACM creates original and curated content. Original is much harder than curating. We try to create content that will resonate...
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Pauline Joseph
Jul 3, 20193 min read
How Viral Content Can Benefit You in the Caribbean
If you spend any amount of time on the internet, chances are that you’ve heard the term ‘viral content’. Think of this story of a dad...
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Pauline Joseph
Jun 8, 20192 min read
Quick Guide to help you Caption your Photo on Instagram
Everyone thinks they have a hang of this social media thing because they’ve had a profile and they’ve been posting captions on Facebook...
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Pauline Joseph
Jun 8, 20192 min read
How Can An Influencer Help Your Brand?
For some reason or the other, people dislike the word ‘Influencer’. Its seen as a bad word. A word associated with the Kardashians of the...
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Pauline Joseph
May 22, 20192 min read
Is Content Creation Better Than Content Curation?
I’ll tell you right now, both are needed and none is better than the other. But keep reading so I can tell you why. Content curation is...
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Pauline Joseph
May 20, 20193 min read
ACM’s Guide to Successful Content Creation
In the grand scheme of your digital presence, creative and content creation are where a large chunk of the magic happens. This is where...
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Pauline Joseph
May 9, 20192 min read
How to Create Employee Advocacy for Social Media
The most important resource in a company, is human. A company cannot operate without the people it employs to keep the wheel turning. Who...
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Pauline Joseph
Apr 25, 20192 min read
3 Easy Ways to Get User Generated Content
Content that has been created by someone in your audience is considered User Generated Content (UGC). This can be photos, videos and...
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Pauline Joseph
Apr 9, 20192 min read
3 Types of Content SURE TO WORK
As a Content Creator for ACM, I’ve learnt to create content based on the conversations our audience was having. In moments of silence, we...
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Pauline Joseph
Apr 3, 20192 min read
Here’s How Brands Use IGTV For Business
IGTV has taken on a life of its own. Brands are finding creative ways to rope in audiences with its vertical views, from creators you...
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Pauline Joseph
Mar 20, 20192 min read
Vogue Used Instagram Stories to Boost Subscriptions
“What’s the Story on Stories”, is Instagram Business’ latest panel discussion regarding its Stories feature. Facebook’s Managing Director...
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Pauline Joseph
Mar 19, 20193 min read
Three Ways to Do Content Right, Like Netflix
If you didn’t know where the phrase was coined, ‘Content is King’ remains a relevant read. The 1996 essay, penned by Bill Gates, still...
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Pauline Joseph
Feb 10, 20192 min read
Top 3 Tips for Great Community Management
As a small business owner, you’re chief cook and bottle washer. Which also makes you Community Manager. This role means your social media...
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Pauline Joseph
Feb 4, 20192 min read
What I Learned From Using Facebook Chatbots
There are only so many hours in a day, that we can all agree on. Time is of the essence in everything that we do. As a marketer, I’m...
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Pauline Joseph
Feb 4, 20192 min read
3 Tips for Running a Social Media Competition
Running a social media competition can either be intimidating or fun, if you’ve planned. For most small businesses, the guidelines and...
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Pauline Joseph
Jan 23, 20193 min read
What Brands Can Learn from Machel Montano’s Instagram
Dr.Mashup needs no introduction, so let’s dive right into it. There are many ways Instagram can be used, then there are the ways that...
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Pauline Joseph
Jan 18, 20193 min read
How to build awareness that drives the consumer to buy
On average, people spend 2 1/4 hours online per day on Social Media. Facebook is usually the platform which consumes most of their time,...
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Pauline Joseph
Dec 21, 20181 min read
Christmas Ads That Deserve Two Thumbs Way Up
It’s that time of year again, marketers, when everyone’s advertising is filled to bursting with Christmas trees, Santa Claus, and a whole...
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