5 Lessons from a Video Editor: Mastering the Art of Captivating Content
In the world of digital content creation, video editing has become an essential skill. Carmen Joseph, one of the resident Video...
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Admin
Aug 133 min read
Social Media at the 2024 Olympics: What You Can Apply to Your B2B Brand in the Caribbean
The International Olympic Committee's (IOC) decision to loosen restrictions on athlete social media use during the 2024 Olympics...
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Admin
Aug 63 min read
What Caribbean Marketing Managers Can Learn from the Paris Olympics
The Olympics is more than just a sporting event; it's a masterclass in marketing.
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Admin
Jul 232 min read
Which Social Media Platform is Best for B2B Lead Generation in the Caribbean?
For B2B companies looking to expand their reach in the Caribbean, lead generation is crucial. But is LinkedIn, the answer for securing leads
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Admin
May 293 min read
Unraveling Consumer Habits in Emerging Markets: My Remote Year Experience
As humans, we often get trapped in our own little worlds, assuming everyone else shares our habits and preferences. Spoiler alert: they don'
1,186 views0 comments
Admin
May 272 min read
Can A $1500 LinkedIn Ad Budget Make a Splash in Barbados?
So, let's say you have a product or service that's perfect for Barbadian professionals, and you're looking to leverage LinkedIn Ads to reach
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Admin
May 203 min read
What Can You Do with a $1500 USD Ad Budget on LinkedIn in Trinidad & Tobago?
Ready to invest in LinkedIn advertising to elevate your brand and drive website traffic in Trinidad & Tobago?
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Admin
May 132 min read
Should You Spend $1500 on LinkedIn Ads in Jamaica? Let's Run the Numbers!
We decided to take a deep dive into LinkedIn's Campaign Manager to see what kind of results we could expect for this budget.
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Admin
May 62 min read
How Trinidadian Social Media Stars are Shaping the News
Take a scroll through your social media feed and you'd likely be bombarded with Trinidadian content creators taking the internet by storm. B
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Admin
Apr 252 min read
Trinidad and Tobago in 2024: A Look at Digital Trends
Here's a glimpse into the digital landscape of Trinidad and Tobago in 2024, based on the data extracted from DataReportal.
2,178 views2 comments
Admin
Apr 184 min read
Top 10 Caribbean Countries with the Smallest Number of LinkedIn Users
In 2024, professional networking transcends geographical boundaries, connecting individuals and businesses across the globe. While some Cari
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Admin
Apr 43 min read
How to Use LinkedIn Data to Get Customers in the Caribbean
Let's dive into how you can harness the power of LinkedIn data from the top 10 Caribbean countries with the most users to elevate your marke
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Pauline Joseph
Nov 27, 20233 min read
No One Wants To Make Choices Anymore and here is why
In a world seemingly filled with infinite options for food, movies and dating, we are potentially adding to mental health difficulties...
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Pauline Joseph
Nov 27, 20232 min read
How I decided to work in Latin America with Remote Year
Being stood up for a date led me to nineteen strangers around Latin America.
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Pauline Joseph
Nov 27, 20233 min read
What can Eating Habits teach you about Data-Driven Decisions?
Imagine talking to your parents – who’ve been married for 20 years – about swiping right on the one you love.
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Pauline Joseph
Nov 27, 20234 min read
No one cooks anymore and what does that mean for your Restaurant business
According to Statista, Revenue in the Online Food Delivery market is projected to reach US$1tn in 2023.
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Pauline Joseph
Nov 27, 20233 min read
We're All Living in A Facebook Group
Facebook Groups give us a more accurate feel of offline behaviour.
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Admin
Oct 17, 20232 min read
Google Podcasts Are Sunsetting: What does this mean?
In a strategic move, Google has recently revealed plans to discontinue its Google Podcasts app by the close of 2024, as part of a broader...
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Admin
Oct 16, 20233 min read
A Guide for Marketers in the Age of Cyber Threats
In the interconnected world of social media, businesses are vulnerable to cyber threats that can tarnish their reputation and trust....
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Admin
Oct 5, 20233 min read
5 Reasons Why You Need a Marketing Budget Before Approaching an Agency
Effective marketing has become more crucial in the ever-evolving landscape of business. With the rise of digital platforms and changing...
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