How To Create A Dynamic Business LinkedIn Portfolio to Boost Your Caribbean Profile
Globally employment is at its highest. For the thousands of unemployed people, LinkedIn is the place to build connections
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Pauline Joseph
Aug 26, 20202 min read
Common Mistakes Your Online Business Should Avoid
One way to guarantee you miss out on potential sales is by asking customers to directly message you for your prices.
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Pauline Joseph
Aug 19, 20204 min read
5 Caribbean Brands on LinkedIn That Need Help
The Caribbean has a unique advantage with a diverse audience.
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Pauline Joseph
Aug 18, 20202 min read
3 Things I Wish Someone Had Told Me About LinkedIn Live
COVID-19 has brought uncertainty to Event Managers as they navigate a world being mandated to avoid crowds.
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Pauline Joseph
Aug 14, 20203 min read
What the Makeup Industry Can Teach You About Online Shopping in Trinidad and Tobago
Here is a list of pros and cons from a consumer who understands Digital.
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Pauline Joseph
Aug 12, 20202 min read
How To Handle Bad Online Reviews in the Caribbean
Bad reviews can actually be a good thing if you learn from them and address them in a way that lets you keep the customer.
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Pauline Joseph
Jul 22, 20202 min read
Facebook wants to host your next event on its Platform but at what cost?
Facebook will first deduct revenue shares, fees, and charges by Apple and other platforms from Facebook’s own revenue share
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Pauline Joseph
Jul 15, 20203 min read
Top 5 Suggestions for the Next Political Campaign
One party had a bigger budget on Social Media; however, both failed at attracting a wider audience.
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Pauline Joseph
Jul 8, 20203 min read
Here’s What You Need to Take Your Business Online in the Caribbean
AC Marketing sat down virtually with Karen Wharton, Product Manager for Merchant Services at RBC and Christopher Burns...
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Pauline Joseph
Jul 1, 20203 min read
Can Caribbean Businesses Use LinkedIn Stories For Better Engagement?
As LinkedIn is a professional platform, users can expect that this feature will be different from Stories on other social media.
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Pauline Joseph
Jun 17, 20202 min read
4 New Features From Facebook That Could Change the Landscape of Online Shopping
You can choose the products you want to feature from your catalogue and then customize the look and feel of your shop with a cover image and
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Pauline Joseph
Jun 10, 20203 min read
Here is the Tea on why Trinidad Brands are Struggling with the Black Lives Matter Movement
Many brands are fighting to be part of a global conversation, instead of doing the research and localizing the conversation.
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Pauline Joseph
Jun 3, 20205 min read
4 Steps for Small Business Owners in the Caribbean to Utilize Online Shopping
AC Marketing sat down virtually with some of the experts on Caribbean e-commerce
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Pauline Joseph
May 13, 20203 min read
4 Tips For Starting a Podcast in the Caribbean
Public Relations and Marketing seem apparent to someone with my background; however, passion clouds common sense.
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Pauline Joseph
May 6, 20203 min read
Leveraging Google Trends to Understand the Caribbean Customer
Google is a powerful tool. It holds over 91% of the world’s search engine market share.
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Pauline Joseph
Apr 15, 20202 min read
I spent US$1,000 on LinkedIn Ads, and this is what I learnt
That’s over 675 million users who expect to consumer something different, and 1.4 million of them are from the English-speaking Caribbean.
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Pauline Joseph
Aug 13, 20192 min read
Elevating Communication With Facebook Chatbots
Earlier this year, I introduced Facebook Chatbots in one of my blogs. It was part of a promotional overview we executed for a client. To...
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Pauline Joseph
Jul 26, 20192 min read
How to Handle Negativity for Your Company or Brand
In the words of Beyonce – “Let’s get in formation.” It’s probably no coincidence that my playlist went full tongue in cheek while editing...
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Pauline Joseph
Jul 3, 20193 min read
How Viral Content Can Benefit You in the Caribbean
If you spend any amount of time on the internet, chances are that you’ve heard the term ‘viral content’. Think of this story of a dad...
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Pauline Joseph
Jun 20, 20193 min read
Best Practices For Your Content Calendar
Great content doesn’t always come on a whim, it often takes time to develop a focus or theme for a particular period. Curated and created...
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