Mr. and Mrs. Online and Offline
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Pauline Joseph
May 28, 20193 min read
How To Create a Winning Digital Promotion in Trinidad
Unicorn frappuccino anyone? Back in 2017, Starbucks leveraged both the quirks of its millennial audience and the visual prowess of...
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Pauline Joseph
May 22, 20192 min read
Make This Change to Your Instagram Business Account, Now
Still running your business from your personal Instagram account? Yeah, you might want to stop. A business profile on Instagram offers...
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Pauline Joseph
May 13, 20192 min read
Are you Missing out on Linkedin’s potential in Trinidad and Tobago?
As the world’s largest professional network, LinkedIn is a hub for sharing ideas, connecting with colleagues and finding opportunities....
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Pauline Joseph
May 8, 20192 min read
How to Build a Competitive Digital Strategy in the Caribbean
“So, you have these digital touchpoints. What do you ultimately want to accomplish with them? What’s your digital strategy?” This was a...
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Pauline Joseph
May 7, 20192 min read
Top 3 Questions Your Digital Provider Should Ask You
Building a digital presence for your company or brand runs much deeper than “Let’s set up a Facebook page”. Understanding that social...
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Pauline Joseph
Apr 18, 20192 min read
How to Take Advantage of Content and Trends in 2019
There’s no denying that it’s been a year for trending topics (and we’re only in April). From Gillette to Netflix and Bird Box to Marie...
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Pauline Joseph
Apr 3, 20192 min read
Social Media Success: Building an Engaging Audience
The Truth Is… On social media, follower numbers aren’t everything. It might seem like a contradictory statement. After all, what is a...
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Pauline Joseph
Mar 20, 20192 min read
Vogue Used Instagram Stories to Boost Subscriptions
“What’s the Story on Stories”, is Instagram Business’ latest panel discussion regarding its Stories feature. Facebook’s Managing Director...
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Pauline Joseph
Mar 19, 20193 min read
Three Ways to Do Content Right, Like Netflix
If you didn’t know where the phrase was coined, ‘Content is King’ remains a relevant read. The 1996 essay, penned by Bill Gates, still...
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Pauline Joseph
Mar 9, 20193 min read
3 Thought-Provoking Statistics on LinkedIn TT
As ACM embarks on a series of LinkedIn-focused sessions, it’s necessary for you, a potential attendee, to understand why we have decided...
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Pauline Joseph
Mar 6, 20193 min read
Learning from Victoria’s Secret Failure to Change
Victoria’s Secret’s Decline I was a loyal patron of Victoria’s Secret for years. My credit card was poised for financial bedlam every...
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Pauline Joseph
Feb 10, 20192 min read
Top 3 Tips for Great Community Management
As a small business owner, you’re chief cook and bottle washer. Which also makes you Community Manager. This role means your social media...
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Pauline Joseph
Feb 4, 20192 min read
What I Learned From Using Facebook Chatbots
There are only so many hours in a day, that we can all agree on. Time is of the essence in everything that we do. As a marketer, I’m...
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Pauline Joseph
Feb 4, 20192 min read
3 Tips for Running a Social Media Competition
Running a social media competition can either be intimidating or fun, if you’ve planned. For most small businesses, the guidelines and...
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Pauline Joseph
Jan 23, 20193 min read
What Brands Can Learn from Machel Montano’s Instagram
Dr.Mashup needs no introduction, so let’s dive right into it. There are many ways Instagram can be used, then there are the ways that...
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Pauline Joseph
Jan 18, 20193 min read
How to build awareness that drives the consumer to buy
On average, people spend 2 1/4 hours online per day on Social Media. Facebook is usually the platform which consumes most of their time,...
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Pauline Joseph
Jan 16, 20193 min read
Is Meme Culture Ruining Your Social Media?
Trust me, I get it. We all want to be Wendy’s. There is no denying that the fast-food chain’s Twitter presence is 🔥. Their recent...
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Pauline Joseph
Jan 7, 20195 min read
Top 5 Phrases Trinidad & Tobago need to Change in 2019
Is it weird to start talking about change before the end of January? Although 2018 was a great year for us, we’re always in search of...
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Pauline Joseph
Jan 2, 20191 min read
Evolving Your Business in 2019 with #BookmarkTuesday
Happy New Year, everyone! We’ve made it to 2019, older and wiser (or so we all hope). The past year has been an interesting one for the...
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