What Clients Asked Me About Social Media in 2018
Change isn’t easy. I’ve seen two extremes from businesses when it comes to the social media conversation. Either they’re heavy-handed in...
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Pauline Joseph
Dec 10, 20183 min read
How Alexandria Ocasio-Cortez Is Owning Social
There’s something deeply refreshing about a social media feed that is unapologetically authentic. Just look at Wendy’s legendary penchant...
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Pauline Joseph
Nov 30, 20183 min read
Online vs Offline Media. Why Not Both?
The Problem One of the most enduring arguments I’ve heard against building an online presence is ‘My audience doesn’t use <insert flavor...
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Pauline Joseph
Nov 21, 20182 min read
3 Reasons Why You Should Use Quick Replies
Part of managing your Instagram business account includes responding to every message and comment in a timely manner. Luckily, the...
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Pauline Joseph
Nov 15, 20182 min read
Do You Have a Facebook Pixel? You Should
In my last blog, I wrote about Facebook ad tools that help with seamless day-to-day operations. One of those was the Facebook Pixel, a...
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Pauline Joseph
Oct 31, 20182 min read
3 Reasons to post Customer Reviews
Customer reviews are the first thing I look for on a Facebook page for a restaurant. Many customers do the same. There is an innate need...
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Pauline Joseph
Oct 30, 20182 min read
Social Media Do’s and Don’ts During Disasters
The country is still unsettled after flooding across Trinidad and Tobago left many citizens displaced. Businesses, big and small, took to...
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Pauline Joseph
Oct 30, 20182 min read
Feel Like a Pro With These Facebook Ad Tools
Delving into the Facebook Ad world is an experience for any advertiser. From seemingly endless features, to audience types and beyond,...
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Pauline Joseph
Oct 21, 20182 min read
Lookalike Audiences and 3 Reasons to Use Them
Fresh off of watching the Spider-man: Into the Spider-Verse trailer, I dived back into the world of Facebook lookalike audiences with a...
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Pauline Joseph
Oct 17, 20182 min read
Instagram Nametags…Why?
Instagram recently launched their Nametags feature and it had me asking, why? The Instagram Nametag feature allows users to share their...
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Pauline Joseph
Oct 10, 20182 min read
4 Instagram features your business is not using
Have you ever went digging beyond what you see on the surface of your Instagram Business profile? There are many Instagram features you...
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Pauline Joseph
Oct 10, 20182 min read
Life Hacks for Facebook Ads? We’ve Got You Covered
Who doesn’t love a good life hack, and as a marketer, doubly so when developing and executing Facebook Ads? If you advertise there, then...
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Pauline Joseph
Sep 18, 20183 min read
What Do Your Marketing Objectives Mean?
“We don’t have enough bandwidth for this, Nicole.” I think about that sentence often because let’s face it, corporate jargon isn’t...
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Pauline Joseph
Sep 18, 20182 min read
Stay ahead of the game with Instagram Collections
Some Instagram posts are worth keeping. Instagram has a feature for that too! But how can your business take advantage of it? Stop...
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Pauline Joseph
Sep 6, 20182 min read
The Key to Brilliant Social Media? Facebook Audience Insights
Facebook Marketing. They’re the buzz words heard across many a strategy meeting. However, without the requisite data to back it up, those...
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Pauline Joseph
Sep 4, 20182 min read
Top 3 Instagram Business Account Mistakes
Do you have an Instagram business account? If you do, then that’s great! But are you using the app effectively? We’ve noticed some faux...
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Pauline Joseph
Jul 20, 20182 min read
You should start using Instagram Questions sticker right now
Instagram questions sticker has turned Instagram stories into a survey. Though annoying in the personal sphere of things, it’s Christmas...
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Pauline Joseph
Jun 22, 20182 min read
How your brand can catch World Cup fever in Trinidad and Tobago
If you have been living under the pavement, World Cup 2018 is at hand. The world will be abuzz with football related information for the...
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Pauline Joseph
Jun 5, 20182 min read
Top 3 Benefits of Digital Marketing to your Crop Over Event
On the heels of the just concluded Jamaica Xaymaca and Guyana carnivals,Crop Over 2018 is revving to be a big show. Not all memories...
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Pauline Joseph
May 28, 20182 min read
What Childish Gambino Can Teach Marketers About Distractions
THIS IS AMERICA The internet has been ablaze with reactions to Childish Gambino a.k.a Donald Glover’s visceral This is America. It’s a...
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