Instagram Stories should be a part of your Marketing Plan
With over 340,000 active users in Trinidad and Tobago alone, Instagram is one of the biggest social media networks in 2018. If Facebook...
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Pauline Joseph
Apr 26, 20181 min read
Instagram Tip: Impressions vs. Reach
Brand engagement and awareness should always be at the forefront of your social media goals. Instagram offers basic insights that can...
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Pauline Joseph
Apr 24, 20182 min read
4 Links Every Caribbean Business Needs for their Website
If you own a business and do not have a website, you’re losing revenue. A website becomes your storefront and gives your potential...
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Pauline Joseph
Apr 17, 20183 min read
4 Ways for Caribbean Businesses to Receive Online Payments
Many Caribbean businesses miss out on FOREX opportunities because they don’t have any e-commerce solutions which will bring their...
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Pauline Joseph
Jan 21, 20182 min read
Top 5 Reasons why Soca Kingdom is Branding Gold
Friday night someone shared the sound of Machel Montano and Super Blue’s, Soca Kingdom. The first thing that hit me like a big truck was...
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Pauline Joseph
Nov 7, 20162 min read
3 effortless tips to begin your Instagram for Business success
My colleague wrote this article discussing the value of a hashtag on Instagram and I’ve also given my two cents on what makes the...
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Pauline Joseph
Oct 24, 20162 min read
Top 3 tips for keeping your Social Media in check
On this week’s Social Media Roundup video (read the blog here), we tackle some social media faux pas that call into question the...
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Pauline Joseph
Sep 20, 20161 min read
Skittles Does Not Want Trump To Taste the Rainbow
Regardless of whether you’re following the lead up to the U.S. presidential elections, I’m sure you’ve seen much of Trump and Co.’s...
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Pauline Joseph
Sep 14, 20162 min read
Email Marketing? Yes, please!
Email marketing continues to be one of the most effective forms of digital advertising
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Pauline Joseph
Sep 5, 20161 min read
Instagram for Business is here!
The new feature gives businesses more data and features that can help their sales and success on the platform.
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Pauline Joseph
Sep 3, 20162 min read
How a visit to the Fish Market made me a Brand Soldier
Businesses should focus on growing their audience & rewarding the one they already have.
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Pauline Joseph
Aug 29, 20161 min read
The #tbt Opportunity
When it comes to hashtags and memes, this segment of internet culture is ubiquitous across social and digital platforms. It’s simply...
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Pauline Joseph
Aug 8, 20163 min read
Foreday Morning, Barbados – From the eyes of a first-timer
Event management is a multi-faceted cluster f***. You plan for perfection, and still have a b-z backup file in-case something goes wrong....
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Pauline Joseph
Jul 25, 20162 min read
The Digital Chronicles – Understanding Social Media ROI
But Facebook is for fun not business- There’s no real return on being social- Traditional methods will always trump digital- Let me stop...
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Pauline Joseph
Jul 18, 20163 min read
The Digital Chronicles – Those Instagram Blues
Up until April 2016, I was not an Instagram (IG) user. I created an account in 2013, posted all of 1 picture and abandoned the social...
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Pauline Joseph
Jul 11, 20163 min read
The Digital Chronicles – Close Encounters of the Social Kind
My very first relationship was long-distance. Be it my age or my generally naive outlook on the future, it ended on a sour note. Five...
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Pauline Joseph
Jul 4, 20161 min read
The #CollisionForeday Fever!
I’m not a party person. The most I’ve seen of Carnival or Jouvert was as a spectator in my younger days, admiring the flow of costumes...
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Pauline Joseph
Jul 4, 20162 min read
The Digital Chronicles – An Introduction
I’ve dabbled in a few things in the last few years, from over-the-counter customer service representative, to working in the public...
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Pauline Joseph
Jun 29, 20162 min read
The Value of a Social Network
My education background is relatively limited, however my experiences are not. This includes a 2 year stint in London, playing hockey in...
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Pauline Joseph
Jun 28, 20163 min read
The Social Media and Gaming Series 4
In my previous blogs in this series, I’ve covered the rise of mobile gaming, the acceptance of video games as a viable entertainment...
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