Elevating Communication With Facebook Chatbots
Earlier this year, I introduced Facebook Chatbots in one of my blogs. It was part of a promotional overview we executed for a client. To...
top of page
Pauline Joseph
Jul 3, 20193 min read
How Viral Content Can Benefit You in the Caribbean
If you spend any amount of time on the internet, chances are that you’ve heard the term ‘viral content’. Think of this story of a dad...
10 views0 comments
Pauline Joseph
May 20, 20193 min read
ACM’s Guide to Successful Content Creation
In the grand scheme of your digital presence, creative and content creation are where a large chunk of the magic happens. This is where...
9 views0 comments
Pauline Joseph
May 8, 20192 min read
How to Build a Competitive Digital Strategy in the Caribbean
“So, you have these digital touchpoints. What do you ultimately want to accomplish with them? What’s your digital strategy?” This was a...
10 views0 comments
Pauline Joseph
Apr 3, 20192 min read
Social Media Success: Building an Engaging Audience
The Truth Is… On social media, follower numbers aren’t everything. It might seem like a contradictory statement. After all, what is a...
3 views0 comments
Pauline Joseph
Mar 19, 20193 min read
Three Ways to Do Content Right, Like Netflix
If you didn’t know where the phrase was coined, ‘Content is King’ remains a relevant read. The 1996 essay, penned by Bill Gates, still...
7 views0 comments
Pauline Joseph
Feb 4, 20192 min read
What I Learned From Using Facebook Chatbots
There are only so many hours in a day, that we can all agree on. Time is of the essence in everything that we do. As a marketer, I’m...
7 views0 comments
Pauline Joseph
Jan 18, 20193 min read
How to build awareness that drives the consumer to buy
On average, people spend 2 1/4 hours online per day on Social Media. Facebook is usually the platform which consumes most of their time,...
7 views0 comments
Pauline Joseph
Jan 16, 20193 min read
Is Meme Culture Ruining Your Social Media?
Trust me, I get it. We all want to be Wendy’s. There is no denying that the fast-food chain’s Twitter presence is 🔥. Their recent...
20 views0 comments
Pauline Joseph
Jan 7, 20195 min read
Top 5 Phrases Trinidad & Tobago need to Change in 2019
Is it weird to start talking about change before the end of January? Although 2018 was a great year for us, we’re always in search of...
10 views0 comments
Pauline Joseph
Jan 2, 20191 min read
Evolving Your Business in 2019 with #BookmarkTuesday
Happy New Year, everyone! We’ve made it to 2019, older and wiser (or so we all hope). The past year has been an interesting one for the...
9 views0 comments
Pauline Joseph
Dec 21, 20181 min read
Christmas Ads That Deserve Two Thumbs Way Up
It’s that time of year again, marketers, when everyone’s advertising is filled to bursting with Christmas trees, Santa Claus, and a whole...
7 views0 comments
Pauline Joseph
Dec 19, 20183 min read
What Clients Asked Me About Social Media in 2018
Change isn’t easy. I’ve seen two extremes from businesses when it comes to the social media conversation. Either they’re heavy-handed in...
8 views0 comments
Pauline Joseph
Dec 10, 20183 min read
How Alexandria Ocasio-Cortez Is Owning Social
There’s something deeply refreshing about a social media feed that is unapologetically authentic. Just look at Wendy’s legendary penchant...
10 views0 comments
Pauline Joseph
Nov 30, 20183 min read
Online vs Offline Media. Why Not Both?
The Problem One of the most enduring arguments I’ve heard against building an online presence is ‘My audience doesn’t use <insert flavor...
48 views0 comments
Pauline Joseph
Nov 22, 20182 min read
3 Tips for Engaging Facebook Ads This Christmas
Christmas is right around the corner, and we all know what that means – the inevitable influx of promotions from brands. What businesses...
8 views0 comments
Pauline Joseph
Nov 15, 20182 min read
Do You Have a Facebook Pixel? You Should
In my last blog, I wrote about Facebook ad tools that help with seamless day-to-day operations. One of those was the Facebook Pixel, a...
3 views0 comments
Pauline Joseph
Nov 14, 20182 min read
3 reasons to use social media days in your calendar
No doubt you’ve seen these social media days trending, National Margarita Day, Love your Pet Day and others. Many think these are silly...
3 views0 comments
Pauline Joseph
Oct 30, 20182 min read
Social Media Do’s and Don’ts During Disasters
The country is still unsettled after flooding across Trinidad and Tobago left many citizens displaced. Businesses, big and small, took to...
59 views0 comments
Pauline Joseph
Oct 30, 20182 min read
Feel Like a Pro With These Facebook Ad Tools
Delving into the Facebook Ad world is an experience for any advertiser. From seemingly endless features, to audience types and beyond,...
4 views0 comments
bottom of page