Lookalike Audiences and 3 Reasons to Use Them
Fresh off of watching the Spider-man: Into the Spider-Verse trailer, I dived back into the world of Facebook lookalike audiences with a...
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Pauline Joseph
Oct 10, 20182 min read
Life Hacks for Facebook Ads? We’ve Got You Covered
Who doesn’t love a good life hack, and as a marketer, doubly so when developing and executing Facebook Ads? If you advertise there, then...
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Pauline Joseph
Sep 18, 20183 min read
What Do Your Marketing Objectives Mean?
“We don’t have enough bandwidth for this, Nicole.” I think about that sentence often because let’s face it, corporate jargon isn’t...
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Pauline Joseph
Sep 6, 20182 min read
The Key to Brilliant Social Media? Facebook Audience Insights
Facebook Marketing. They’re the buzz words heard across many a strategy meeting. However, without the requisite data to back it up, those...
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Pauline Joseph
Jun 22, 20182 min read
How your brand can catch World Cup fever in Trinidad and Tobago
If you have been living under the pavement, World Cup 2018 is at hand. The world will be abuzz with football related information for the...
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Pauline Joseph
Jun 5, 20182 min read
Top 3 Benefits of Digital Marketing to your Crop Over Event
On the heels of the just concluded Jamaica Xaymaca and Guyana carnivals,Crop Over 2018 is revving to be a big show. Not all memories...
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Pauline Joseph
May 28, 20182 min read
What Childish Gambino Can Teach Marketers About Distractions
THIS IS AMERICA The internet has been ablaze with reactions to Childish Gambino a.k.a Donald Glover’s visceral This is America. It’s a...
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Pauline Joseph
May 22, 20182 min read
Top 3 Questions to ask before Creating Content for Social Media
Facebook made major changes to their algorithm that will drastically decrease the frequency of your posts on your newsfeed. Mark...
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Pauline Joseph
May 11, 20182 min read
Are Your Facebook Ads as Relevant as Beyoncé?
As a marketer, it’s hard to look at Beyoncé’s Coachella performance and not feel envy.
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Pauline Joseph
May 3, 20182 min read
Top 5 things to STOP doing with Facebook Advertising
It’s called the Worldwide Web because it’s all connected.
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Pauline Joseph
Apr 6, 20182 min read
5 Things from Stephen Colbert’s Cambridge Analytica Analysation
Facebook has seen you naked! Not really, but I’m sure Cambridge Analytica has come pretty close. The Late Show host, Stephen Colbert,...
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Pauline Joseph
Nov 10, 20162 min read
Social Media Roundup – Week 13
Taking your social in the right direction Last week, we spoke about a company’s questionable Facebook page and the importance of keeping...
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Pauline Joseph
Oct 24, 20162 min read
Top 3 tips for keeping your Social Media in check
On this week’s Social Media Roundup video (read the blog here), we tackle some social media faux pas that call into question the...
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Pauline Joseph
Oct 20, 20163 min read
Social Media Roundup – Week 10
Sometimes, your social media needs a barrier Recently, a local company chimed in on the Great Barrier Reef’s ‘death’, which was a series...
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Pauline Joseph
Aug 29, 20161 min read
The #tbt Opportunity
When it comes to hashtags and memes, this segment of internet culture is ubiquitous across social and digital platforms. It’s simply...
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Pauline Joseph
Jul 4, 20161 min read
The #CollisionForeday Fever!
I’m not a party person. The most I’ve seen of Carnival or Jouvert was as a spectator in my younger days, admiring the flow of costumes...
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