On the heels of our “From Resume to LinkedIn” event where you can learn about personal branding (shameless plug), my experience with...

Before I impulsively jetted off to spend a month working in and traversing Montreal, you could find me playing video games or devouring...

As a small business owner, you’re chief cook and bottle washer. Which also makes you Community Manager. This role means your social media...

There are only so many hours in a day, that we can all agree on. Time is of the essence in everything that we do. As a marketer, I’m...

Running a social media competition can either be intimidating or fun, if you’ve planned. For most small businesses, the guidelines and...

Dr.Mashup needs no introduction, so let’s dive right into it. There are many ways Instagram can be used, then there are the ways that...

On average, people spend 2 1/4 hours online per day on Social Media. Facebook is usually the platform which consumes most of their time,...

Trust me, I get it. We all want to be Wendy’s. There is no denying that the fast-food chain’s Twitter presence is 🔥. Their recent...

Instagram’s voice messaging feature has joined the social media community. As you may or may not know, this feature already exists on...

Is it weird to start talking about change before the end of January? Although 2018 was a great year for us, we’re always in search of...

Happy New Year, everyone! We’ve made it to 2019, older and wiser (or so we all hope). The past year has been an interesting one for the...

It’s that time of year again, marketers, when everyone’s advertising is filled to bursting with Christmas trees, Santa Claus, and a whole...

Change isn’t easy. I’ve seen two extremes from businesses when it comes to the social media conversation. Either they’re heavy-handed in...

The Trinidad and Tobago Police Commissioner, Gary Griffith has taken not only the country by storm, but social media. Commissioner...

There’s something deeply refreshing about a social media feed that is unapologetically authentic. Just look at Wendy’s legendary penchant...

Don’t be afraid to experiment with brand hashtags and start a conversation.

The Problem One of the most enduring arguments I’ve heard against building an online presence is ‘My audience doesn’t use <insert flavor...

We’re a few days away from the big 25th of December, Christmas Day. While we’re decorating our offices and living rooms, stringing up...

Christmas is right around the corner, and we all know what that means – the inevitable influx of promotions from brands. What businesses...

Part of managing your Instagram business account includes responding to every message and comment in a timely manner. Luckily, the...