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Pauline Joseph
Apr 30, 20182 min read
Instagram Stories should be a part of your Marketing Plan
With over 340,000 active users in Trinidad and Tobago alone, Instagram is one of the biggest social media networks in 2018. If Facebook...
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Pauline Joseph
Apr 26, 20181 min read
Instagram Tip: Impressions vs. Reach
Brand engagement and awareness should always be at the forefront of your social media goals. Instagram offers basic insights that can...
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Pauline Joseph
Apr 24, 20182 min read
4 Links Every Caribbean Business Needs for their Website
If you own a business and do not have a website, you’re losing revenue. A website becomes your storefront and gives your potential...
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Pauline Joseph
Apr 17, 20183 min read
4 Ways for Caribbean Businesses to Receive Online Payments
Many Caribbean businesses miss out on FOREX opportunities because they don’t have any e-commerce solutions which will bring their...
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Pauline Joseph
Apr 6, 20182 min read
5 Things from Stephen Colbert’s Cambridge Analytica Analysation
Facebook has seen you naked! Not really, but I’m sure Cambridge Analytica has come pretty close. The Late Show host, Stephen Colbert,...
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Pauline Joseph
Jan 21, 20182 min read
Top 5 Reasons why Soca Kingdom is Branding Gold
Friday night someone shared the sound of Machel Montano and Super Blue’s, Soca Kingdom. The first thing that hit me like a big truck was...
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Pauline Joseph
Nov 10, 20162 min read
Social Media Roundup – Week 13
Taking your social in the right direction Last week, we spoke about a company’s questionable Facebook page and the importance of keeping...
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Pauline Joseph
Nov 7, 20162 min read
3 effortless tips to begin your Instagram for Business success
My colleague wrote this article discussing the value of a hashtag on Instagram and I’ve also given my two cents on what makes the...
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Pauline Joseph
Nov 3, 20162 min read
Social Media Roundup – Week 12
Their viral fail can be your advantage The recent Samsung Galaxy Note 7 debacle is a major disaster for the company, and has gotten both...
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Pauline Joseph
Oct 24, 20162 min read
Top 3 tips for keeping your Social Media in check
On this week’s Social Media Roundup video (read the blog here), we tackle some social media faux pas that call into question the...
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Pauline Joseph
Oct 20, 20163 min read
Social Media Roundup – Week 10
Sometimes, your social media needs a barrier Recently, a local company chimed in on the Great Barrier Reef’s ‘death’, which was a series...
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Pauline Joseph
Oct 13, 20163 min read
Social Media Roundup – Week 9
Facebook wants you to collaborate in their Workplace In its bid to capitalize on the enterprise space, Facebook has globally rolled out...
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Pauline Joseph
Sep 26, 20162 min read
Snapchat has some exciting news!
Snapchat, the original ephemeral app, recently made two announcements. One, they’ve changed the company’s name to Snap Inc., which CEO...
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Pauline Joseph
Sep 22, 20163 min read
Social Media Roundup – Week 6
Yes, you need a Business Plan It may be only you, or a small team, and you all may think you have it all figured out. Do yourself a favor...
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Pauline Joseph
Sep 20, 20161 min read
Skittles Does Not Want Trump To Taste the Rainbow
Regardless of whether you’re following the lead up to the U.S. presidential elections, I’m sure you’ve seen much of Trump and Co.’s...
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Pauline Joseph
Sep 19, 20162 min read
Emmy Awards 2016 – And the winners are…
Last night’s Emmy Awards brought with it some expected results and some well-deserved surprises. Game of Thrones walked away with 12...
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Pauline Joseph
Sep 16, 20162 min read
Social Media Roundup – Week 5
And the Twitter Award goes too… Twitter is currently accepting submissions for their annual Twitter Awards, a celebration of creative...
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Pauline Joseph
Sep 14, 20162 min read
Email Marketing? Yes, please!
Email marketing continues to be one of the most effective forms of digital advertising
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Pauline Joseph
Sep 5, 20161 min read
Instagram for Business is here!
The new feature gives businesses more data and features that can help their sales and success on the platform.
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Pauline Joseph
Sep 3, 20162 min read
How a visit to the Fish Market made me a Brand Soldier
Businesses should focus on growing their audience & rewarding the one they already have.
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