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Pauline Joseph
Aug 29, 20161 min read
The #tbt Opportunity
When it comes to hashtags and memes, this segment of internet culture is ubiquitous across social and digital platforms. It’s simply...
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Pauline Joseph
Aug 25, 20162 min read
Social Media Roundup – Week 2
The warmth of the islands? Convenience is everything. With the rapid improvement in technology coupled with an increasingly hectic...
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Pauline Joseph
Aug 22, 20162 min read
Olympics should get a Medal for Restrictions
The Olympics and its fanfare are now over and brings with it the marketing case study of the month. The International Olympic Committee...
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Pauline Joseph
Aug 18, 20162 min read
Social Media Roundup – Week 1
Can you be insured for social media fails? If your company becomes the butt of a Beyonce-esque hashtag, it may be time to put aside your...
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Pauline Joseph
Aug 17, 20161 min read
Google Ads, You have failed Me
For the last 4 years I have been using Google Ads to promote my annual event to the Diaspora in the USA, UK and Canada. This year I...
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Pauline Joseph
Aug 15, 20163 min read
Are you guilty of Social Media Fails?
Does your company understand social media? Do they understand that it is ubiquitous, that ‘viral’ can be as dangerous as it is both...
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Pauline Joseph
Aug 8, 20163 min read
Foreday Morning, Barbados – From the eyes of a first-timer
Event management is a multi-faceted cluster f***. You plan for perfection, and still have a b-z backup file in-case something goes wrong....
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Pauline Joseph
Jul 25, 20162 min read
The Digital Chronicles – Understanding Social Media ROI
But Facebook is for fun not business- There’s no real return on being social- Traditional methods will always trump digital- Let me stop...
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Pauline Joseph
Jul 18, 20163 min read
The Digital Chronicles – Those Instagram Blues
Up until April 2016, I was not an Instagram (IG) user. I created an account in 2013, posted all of 1 picture and abandoned the social...
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Pauline Joseph
Jul 11, 20163 min read
The Digital Chronicles – Close Encounters of the Social Kind
My very first relationship was long-distance. Be it my age or my generally naive outlook on the future, it ended on a sour note. Five...
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Pauline Joseph
Jul 4, 20161 min read
The #CollisionForeday Fever!
I’m not a party person. The most I’ve seen of Carnival or Jouvert was as a spectator in my younger days, admiring the flow of costumes...
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Pauline Joseph
Jul 4, 20162 min read
The Digital Chronicles – An Introduction
I’ve dabbled in a few things in the last few years, from over-the-counter customer service representative, to working in the public...
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Pauline Joseph
Jun 29, 20162 min read
The Value of a Social Network
My education background is relatively limited, however my experiences are not. This includes a 2 year stint in London, playing hockey in...
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Pauline Joseph
Jun 28, 20163 min read
The Social Media and Gaming Series 4
In my previous blogs in this series, I’ve covered the rise of mobile gaming, the acceptance of video games as a viable entertainment...
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Pauline Joseph
Jun 28, 20163 min read
Wendy Williams Doesn’t Get It
http://wendywilliamsgifs.tumblr.com/post/145243224083 As a Caribbean Native professional, I’m somewhat embarrassed to admit that I watch...
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Pauline Joseph
Jun 22, 20161 min read
The Social Media and Gaming Series 3
In my previous blog, I asked the question ‘How does a company outside the video game industry tap into this passion profitably?’ Many...
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Pauline Joseph
Jun 13, 20163 min read
Social Media and Gaming Series 2
The evolution of gaming in the digital age
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Pauline Joseph
Jun 6, 20162 min read
Social Media & Gaming Series Part 1
How social media and gaming have crossed over.
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Pauline Joseph
May 23, 20162 min read
NGOs, How Are You Perceived?
Online branding tips that can help NGOs looking to navigate advertising on social media.
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Pauline Joseph
May 16, 20162 min read
Social Media Data that NGOs Should Pay Attention To
Basic information on local audience's that could help their online marketing strategy.
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