Email marketing continues to be one of the most effective forms of digital advertising

The new feature gives businesses more data and features that can help their sales and success on the platform.

Businesses should focus on growing their audience & rewarding the one they already have.

When it comes to hashtags and memes, this segment of internet culture is ubiquitous across social and digital platforms. It’s simply...

The warmth of the islands? Convenience is everything. With the rapid improvement in technology coupled with an increasingly hectic...

The Olympics and its fanfare are now over and brings with it the marketing case study of the month. The International Olympic Committee...

Can you be insured for social media fails? If your company becomes the butt of a Beyonce-esque hashtag, it may be time to put aside your...

For the last 4 years I have been using Google Ads to promote my annual event to the Diaspora in the USA, UK and Canada. This year I...

Does your company understand social media? Do they understand that it is ubiquitous, that ‘viral’ can be as dangerous as it is both...

Event management is a multi-faceted cluster f***. You plan for perfection, and still have a b-z backup file in-case something goes wrong....

But Facebook is for fun not business- There’s no real return on being social- Traditional methods will always trump digital- Let me stop...

Up until April 2016,  I was not an Instagram (IG) user. I created an account in 2013, posted all of 1 picture and abandoned the social...

My very first relationship was long-distance. Be it my age or my generally naive outlook on the future, it ended on a sour note. Five...

I’m not a party person. The most I’ve seen of Carnival or Jouvert was as a spectator in my younger days, admiring the flow of costumes...

I’ve dabbled in a few things in the last few years, from over-the-counter customer service representative, to working in the public...

My education background is relatively limited, however my experiences are not. This includes a 2 year stint in London, playing hockey in...

In my previous blogs in this series, I’ve covered the rise of mobile gaming, the acceptance of video games as a viable entertainment...

http://wendywilliamsgifs.tumblr.com/post/145243224083 As a Caribbean Native professional, I’m somewhat embarrassed to admit that I watch...

In my previous blog, I asked the question ‘How does a company outside the video game industry tap into this passion profitably?’ Many...

The evolution of gaming in the digital age