On July 25th, 2024, OpenAI – the producers of ChatGPT – announced that they were testing SearchGPT, a temporary prototype of new AI...

When it comes to B2B (Business-to-Business) marketing, there's a common misconception that these platforms are primarily for consumer...

The recent ruling by the Federal Trade Commission (FTC) banning fake reviews, including those generated by AI, holds significant...

LinkedIn, the world's largest professional network, has recently introduced in-feed video carousels.

In the world of digital content creation, video editing has become an essential skill. Carmen Joseph, one of the resident Video...

Would you let someone you don’t know go through your garbage? That’s the question my lecturer posed to a class of young adults just...

Breaking through the clutter to gain visibility for your company is a complex challenge. Traditional media outlets are inundated with...

The International Olympic Committee's (IOC) decision to loosen restrictions on athlete social media use during the 2024 Olympics...

The Olympics is more than just a sporting event; it's a masterclass in marketing.

For B2B companies looking to expand their reach in the Caribbean, lead generation is crucial. But is LinkedIn, the answer for securing leads

LinkedIn, has taken a significant leap forward with the introduction of AI-powered coaching.

LinkedIn has announced it will stop using sensitive personal data for targeted advertising within the EU.

Fiverr has become synonymous with freelance marketplaces, offering a vast pool of talent for businesses and individuals to tap into.

LinkedIn stands tall as the premier platform for professional networking and business promotion.

Imagine that you’re running a thriving pepper sauce business in Trinidad. Tourists love your fiery concoctions...

With its expansive network of professionals and robust suite of marketing tools, LinkedIn has become an indispensable tool for scaling...

You're a marketing whiz in Bridgetown, Barbados and you spend your days crafting social media campaigns that sizzle with sunshine and rum.

That’s the thing about social media: the ROI isn’t as obvious as one lead = one sale.

As humans, we often get trapped in our own little worlds, assuming everyone else shares our habits and preferences. Spoiler alert: they don'

So, let's say you have a product or service that's perfect for Barbadian professionals, and you're looking to leverage LinkedIn Ads to reach