Recently, I observed my 6-year old niece watching a YouTube vlog. Nothing unusual - but intermittently, she paused the vlog then typed...

Sorrel is an indispensable part of Christmas in the Caribbean, its aroma filling the air. Like a well-crafted marketing strategy, brewing...

AI is cool and all, but before using did you check out their ‘Terms & Conditions’? Most generative models advise you to not share...

I’ve sat in countless meetings and received even more countless emails that kinda go like:  Them:  How many impressions did we get during...

The bottom line is sometimes you don’t need to reinvent the wheel to create compelling content. Omari Augustine, a self-taught drummer...

So, Cristiano Ronaldo has hit a billion followers. We're not all trying to be the next global superstar, right? But we can still learn a...

Effective October 8, 2024 , LinkedIn will be retiring the gold Community Top Voice badge and discontinuing its automatic award for...

As the digital landscape continues to evolve, businesses in the Caribbean must adapt their social media strategies to stay competitive....

On July 25th, 2024, OpenAI – the producers of ChatGPT – announced that they were testing SearchGPT, a temporary prototype of new AI...

When it comes to B2B (Business-to-Business) marketing, there's a common misconception that these platforms are primarily for consumer...

The recent ruling by the Federal Trade Commission (FTC) banning fake reviews, including those generated by AI, holds significant...

LinkedIn, the world's largest professional network, has recently introduced in-feed video carousels.

In the world of digital content creation, video editing has become an essential skill. Carmen Joseph, one of the resident Video...

Would you let someone you don’t know go through your garbage? That’s the question my lecturer posed to a class of young adults just...

Breaking through the clutter to gain visibility for your company is a complex challenge. Traditional media outlets are inundated with...

The International Olympic Committee's (IOC) decision to loosen restrictions on athlete social media use during the 2024 Olympics...

The Olympics is more than just a sporting event; it's a masterclass in marketing.

For B2B companies looking to expand their reach in the Caribbean, lead generation is crucial. But is LinkedIn, the answer for securing leads

LinkedIn, has taken a significant leap forward with the introduction of AI-powered coaching.

LinkedIn has announced it will stop using sensitive personal data for targeted advertising within the EU.