B2B | AC Marketing

Admin

Sep 102 min read

The Launch of In-Feed Video Carousels

LinkedIn, the world's largest professional network, has recently introduced in-feed video carousels.

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5 Lessons from a Video Editor: Mastering the Art of Captivating Content

Admin

Sep 33 min read

5 Lessons from a Video Editor: Mastering the Art of Captivating Content

In the world of digital content creation, video editing has become an essential skill. Carmen Joseph, one of the resident Video...

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Admin

Aug 133 min read

Social Media at the 2024 Olympics: What You Can Apply to Your B2B Brand in the Caribbean

The International Olympic Committee's (IOC) decision to loosen restrictions on athlete social media use during the 2024 Olympics...

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What Caribbean Marketing Managers Can Learn from the Paris Olympics

Admin

Aug 63 min read

What Caribbean Marketing Managers Can Learn from the Paris Olympics

The Olympics is more than just a sporting event; it's a masterclass in marketing.

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Which Social Media Platform is Best for B2B Lead Generation in the Caribbean?

Admin

Jul 232 min read

Which Social Media Platform is Best for B2B Lead Generation in the Caribbean?

For B2B companies looking to expand their reach in the Caribbean, lead generation is crucial. But is LinkedIn, the answer for securing leads

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LinkedIn Revolutionizes Learning With AI-Powered Coaching. What does this mean for the Caribbean?

Admin

Jul 163 min read

LinkedIn Revolutionizes Learning With AI-Powered Coaching. What does this mean for the Caribbean?

LinkedIn, has taken a significant leap forward with the introduction of AI-powered coaching.

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LinkedIn Disables Targeting Tool to Comply with EU Rules. Could the Caribbean be next?

Admin

Jul 92 min read

LinkedIn Disables Targeting Tool to Comply with EU Rules. Could the Caribbean be next?

LinkedIn has announced it will stop using sensitive personal data for targeted advertising within the EU.

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Is LinkedIn Sales Navigator Worth Spending Your Money on in the Caribbean?

Admin

Jun 203 min read

Is LinkedIn Sales Navigator Worth Spending Your Money on in the Caribbean?

Imagine that you’re running a thriving pepper sauce business in Trinidad. Tourists love your fiery concoctions...

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Can A $1500 LinkedIn Ad Budget Make a Splash in Barbados?

Admin

May 272 min read

Can A $1500 LinkedIn Ad Budget Make a Splash in Barbados?

So, let's say you have a product or service that's perfect for Barbadian professionals, and you're looking to leverage LinkedIn Ads to reach

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Should You Spend $1500 on LinkedIn Ads in Jamaica? Let's Run the Numbers!

Admin

May 132 min read

Should You Spend $1500 on LinkedIn Ads in Jamaica? Let's Run the Numbers!

We decided to take a deep dive into LinkedIn's Campaign Manager to see what kind of results we could expect for this budget.

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Top 10 Caribbean Countries with the Smallest Number of LinkedIn Users

Admin

Apr 184 min read

Top 10 Caribbean Countries with the Smallest Number of LinkedIn Users

In 2024, professional networking transcends geographical boundaries, connecting individuals and businesses across the globe. While some Cari

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Top 10 Caribbean Countries with the Most LinkedIn Users

Admin

Apr 113 min read

Top 10 Caribbean Countries with the Most LinkedIn Users

LinkedIn is the digital passport to connect with the region's top talent. Curious to see where the most connections are being made?

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How to Use LinkedIn Data to Get Customers in the Caribbean

Admin

Apr 43 min read

How to Use LinkedIn Data to Get Customers in the Caribbean

Let's dive into how you can harness the power of LinkedIn data from the top 10 Caribbean countries with the most users to elevate your marke

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Pauline Joseph

Nov 27, 20233 min read

We're All Living in A Facebook Group

Facebook Groups give us a more accurate feel of offline behaviour. 

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Admin

Nov 9, 20232 min read

5 Remote Work Essentials: Elevate Your Work-From-Home Experience

Today I’m thrilled to share with you my ultimate work-from-home companions. These five essentials have transformed my remote work...

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A Guide for Marketers in the Age of Cyber Threats

Admin

Oct 16, 20233 min read

A Guide for Marketers in the Age of Cyber Threats

In the interconnected world of social media, businesses are vulnerable to cyber threats that can tarnish their reputation and trust....

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5 Reasons Why You Need a Marketing Budget Before Approaching an Agency

Admin

Oct 5, 20233 min read

5 Reasons Why You Need a Marketing Budget Before Approaching an Agency

Effective marketing has become more crucial in the ever-evolving landscape of business. With the rise of digital platforms and changing...

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Snoop Dogg Joins LinkedIn: A New Twist in the Professional Landscape

Admin

Sep 28, 20233 min read

Snoop Dogg Joins LinkedIn: A New Twist in the Professional Landscape

In a surprising turn of events, the iconic rapper, entertainer, and entrepreneur Snoop Dogg has made his debut on LinkedIn, the social...

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Essential Tools for Caribbean Entrepreneurs: Empowering Business Growth

Admin

Sep 25, 20233 min read

Essential Tools for Caribbean Entrepreneurs: Empowering Business Growth

In the dynamic landscape of Caribbean entrepreneurship, the right tools can significantly amplify success. As technology continues to...

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5 Things You Should Know About Instagram Threads

Admin

Sep 21, 20233 min read

5 Things You Should Know About Instagram Threads

In the dynamic realm of social media, Instagram continually evolves to meet the changing demands and preferences of its users. One of the...

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