Strategy | AC Marketing

May 293 min read

Unraveling Consumer Habits in Emerging Markets: My Remote Year Experience

As humans, we often get trapped in our own little worlds, assuming everyone else shares our habits and preferences. Spoiler alert: they don'

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No one cooks anymore and what does that mean for your Restaurant business

Pauline Joseph

Nov 27, 20234 min read

No one cooks anymore and what does that mean for your Restaurant business

According to Statista, Revenue in the Online Food Delivery market is projected to reach US$1tn in 2023.

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Admin

Apr 27, 20233 min read

5 Trini Influencers to Follow in 2023

Introduction Influencers have a big impact on our society, no doubt. From influencing us to buy the must-haves, to pushing us to do...

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Why You Should Use Short-Form Videos in Your Content Strategy?

Admin

Mar 23, 20234 min read

Why You Should Use Short-Form Videos in Your Content Strategy?

Introduction Everyone knows that video is a powerful tool for business. But many companies don't use video as much as they should because...

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In Defence of the Unvaccinated in Trinidad and Tobago – Market Segmentation

Pauline Joseph

Aug 25, 20213 min read

In Defence of the Unvaccinated in Trinidad and Tobago – Market Segmentation

Segmentation in marketing is essential for the private sector in sales and for the public sector with vaccination.

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Why do T&T Businesses Not Put Prices on their Social Media?

Pauline Joseph

Aug 10, 20212 min read

Why do T&T Businesses Not Put Prices on their Social Media?

Trinidad and Tobago businesses are notorious for not putting prices in their descriptions but here is why it could be affecting their sales.

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What Small Businesses in Trinidad & Tobago Should Know About Lead Generation Marketing

Pauline Joseph

Jul 27, 20213 min read

What Small Businesses in Trinidad & Tobago Should Know About Lead Generation Marketing

Tips for small businesses to create effective lead generation strategies to gain more customers.

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Decisions to Make Before Working with an Agency

Pauline Joseph

Jul 20, 20212 min read

Decisions to Make Before Working with an Agency

Top decisions businesses have to make before they decide what agency to work with.

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Daniel Loveless's Strategy to Success on Social Media

Pauline Joseph

Jul 6, 20213 min read

Daniel Loveless's Strategy to Success on Social Media

Loveless's strategy to cross-posting is extremely effective and should be used by other Caribbean businesses.

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Pauline Joseph

Sep 3, 20162 min read

How a visit to the Fish Market made me a Brand Soldier

Businesses should focus on growing their audience & rewarding the one they already have.

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Pauline Joseph

May 23, 20162 min read

NGOs, How Are You Perceived?

Online branding tips that can help NGOs looking to navigate advertising on social media.

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Pauline Joseph

May 9, 20162 min read

Is Your NGO Online?

Reasons why NGOs should solidify their online presence.

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Pauline Joseph

Apr 18, 20162 min read

Benefits of Advertising on LinkedIn

Some insights into why the platform is great for advertising

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Top 5 Suggestions for the Next Political Campaign

Pauline Joseph

Nov 23, 20153 min read

Top 5 Suggestions for the Next Political Campaign

Some tips for local political parties that are advertising online.

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