Unraveling Consumer Habits in Emerging Markets: My Remote Year Experience
As humans, we often get trapped in our own little worlds, assuming everyone else shares our habits and preferences. Spoiler alert: they don'
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Pauline Joseph
Nov 27, 20234 min read
No one cooks anymore and what does that mean for your Restaurant business
According to Statista, Revenue in the Online Food Delivery market is projected to reach US$1tn in 2023.
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Admin
Apr 27, 20233 min read
5 Trini Influencers to Follow in 2023
Introduction Influencers have a big impact on our society, no doubt. From influencing us to buy the must-haves, to pushing us to do...
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Admin
Mar 23, 20234 min read
Why You Should Use Short-Form Videos in Your Content Strategy?
Introduction Everyone knows that video is a powerful tool for business. But many companies don't use video as much as they should because...
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Pauline Joseph
Aug 25, 20213 min read
In Defence of the Unvaccinated in Trinidad and Tobago – Market Segmentation
Segmentation in marketing is essential for the private sector in sales and for the public sector with vaccination.
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Pauline Joseph
Aug 10, 20212 min read
Why do T&T Businesses Not Put Prices on their Social Media?
Trinidad and Tobago businesses are notorious for not putting prices in their descriptions but here is why it could be affecting their sales.
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Pauline Joseph
Jul 27, 20213 min read
What Small Businesses in Trinidad & Tobago Should Know About Lead Generation Marketing
Tips for small businesses to create effective lead generation strategies to gain more customers.
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Pauline Joseph
Jul 20, 20212 min read
Decisions to Make Before Working with an Agency
Top decisions businesses have to make before they decide what agency to work with.
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Pauline Joseph
Jul 6, 20213 min read
Daniel Loveless's Strategy to Success on Social Media
Loveless's strategy to cross-posting is extremely effective and should be used by other Caribbean businesses.
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Pauline Joseph
Sep 3, 20162 min read
How a visit to the Fish Market made me a Brand Soldier
Businesses should focus on growing their audience & rewarding the one they already have.
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Pauline Joseph
May 23, 20162 min read
NGOs, How Are You Perceived?
Online branding tips that can help NGOs looking to navigate advertising on social media.
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Pauline Joseph
May 9, 20162 min read
Is Your NGO Online?
Reasons why NGOs should solidify their online presence.
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Pauline Joseph
Apr 18, 20162 min read
Benefits of Advertising on LinkedIn
Some insights into why the platform is great for advertising
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Pauline Joseph
Nov 23, 20153 min read
Top 5 Suggestions for the Next Political Campaign
Some tips for local political parties that are advertising online.
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