Christmas is right around the corner, and we all know what that means – the inevitable influx of promotions from brands. What businesses need to understand is that this can be an overwhelming time of year for their customers. Their attention is split multiple ways, both online and off. As a business, wading through that noise might seem difficult, especially on social. However, there are ways to give your Facebook ads that extra oomph and keep eyes on your product/service during the season.
Here are three tips for advertising on Facebook this Christmas:
Include a Call-to-Action
Your ads are intended to encourage specific actions from your audience. In other words, you might want them to click your website link, or share a post, or like your Facebook page. Whatever the action, it should be clearly stated in your ad. This provides your audience with a direction on what to do next. Assuming that they’ll know what to do puts your ad at a disadvantage. Remember, you want to make things as uncomplicated as possible for them, so your ad’s message isn’t lost to frustration.
Share Those Eye-Catching Visuals
Visual appeal isn’t just for aesthetics, it’s also beloved by Facebook’s algorithm. Therefore, saying more with less text has become the norm, and strong visuals will help to drive the message home for your audience. Understanding how to create an ad, with regards to sizing, format and copy, increases the chances of persons remembering and acting on it.
Ensure That It’s Relevant
A relevant ad means more people are seeing it and taking action, depending on your objective. A few years ago, Facebook introduced a relevance score which ranks ads on a scale of 1-10, 10 being the most favorable. The lower the score, the less effective the ad will be. Maximizing on your ad budget is impossible if you’re serving ads that aren’t relevant to your audience. So, make sure to incorporate strong visuals and copy to get more bang for your buck.
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