We’re a few days away from the big 25th of December, Christmas Day. While we’re decorating our offices and living rooms, stringing up lights and wrapping gifts, let’s not forget to bring holiday cheer to our online spaces. As mentioned in my previous blog, it’s important that we celebrate various holidays on social media. There are many ways that you can show that your business is celebrating the festive season, here are 3 of them:
The Season of Giving
Christmas is synonymous with being charitable. On your business page or Instagram profile, you can have contests leading up to the Christmas holiday. To keep it simple, your business can do a “12 Days of Giveaways” where you reward your customers for their loyalty throughout the year. If your business’ budget doesn’t allow for tangible gifts, get creative by thinking about what your business has on hand, or partnering with another business. Partnering with another brand can create leverage for your page. This is also a way you can cut or share costs for giveaways. Your followers will feel appreciated and giveaways are best practice for creating engagement. Everyone loves free stuff, especially in the yuletide season.
Gift Ideas
Do you sell a product or service? Now is the best time to align your brand with the season and push it as the preferred gift. Create attractive Christmas packages that appeal to your audience in the form of eGift cards, hampers or sets. Post these, with accompanying photos and descriptions. If you’re using Instagram Stories, add Christmas gifs to catch the attention of your audience.
Christmas Countdown
Begin the Christmas season with a countdown to the big day. A countdown usually instills in customers that something is coming and keeps your brand top of mind. It will be a post your followers look forward to daily. Customize the countdown with a brand hashtag to make it unique. Get creative, make it rhyme or make it funny.
These are just a few ways to celebrate the most wonderful time of the year. It’s an excellent time to boost engagement. Note that you should, as always, practice sensitivity when posting. Remember your brand voice and the reason for the season.
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