This article is based on AC Marketing’s “#DoingDigitalRight” video series.
Consumer behaviour and expectations have changed drastically over the last year. Local businesses in Trinidad and Tobago have had to adapt quickly to follow suit. Especially when it comes to using digital platforms and social media. Despite the increase in online activity from local businesses, there is still a lack of proper understanding of a robust and effective digital marketing plan.
With that said here are some local businesses we believe did digital marketing right in 2020:
1. SuperFreshTT
Platform: Instagram
SuperFreshTT is a Detailing and Sanitation company that cleans and repairs everything from “fabric padded chairs, sofa sets, rugs, carpet, vehicle interiors” and more.
Why do we love their content?
There is nothing more effective on social media than showing exactly what you do. Especially, when it comes to the value of your service. When people go to SuperFreshTT’s page they immediately see what service is being offered and before and after photos. Within seconds of being on their page, the social media user sees both exactly what the company is offering and photos that show the quality of work. Their content is simple and effective.
2. Websource:
Platform: E-mail
Websource is a shipping company in Trinidad and Tobago that brings packages from online purchases for locals to the islands.
Why do we love their content?
One of the main aspects of marketing and communications is managing customer expectations. It is important for companies to always stay on top of what consumers want and what they are expecting. Websource does this best with their email marketing. Websource does not spam their clients but rather they email with intention. An example of this is their email about “making your shipping process smooth,” that email blast is a very specific message for their main audience. It is effective because it is informative while simultaneously managing customer expectations. Above all else, it also shows their customers that they care for them and their process while using the company’s service.
3. Master’s Duck Farm
Platform: Facebook
Master’s Duck Farm is a wholesale retailer for meats that provide high-quality poultry, duck meat and seafood for both people and restaurants on the island.
Why do we love their content?
Firstly, they check all the boxes. When you go to their page you get all the information you need as a potential consumer. Their cover video shows you how to get to the shop. They have a 5 out of 5 ratings from over 150 customers, they have a “very responsive” badge from Facebook and multiple videos and photos showing their products and how customers can cook them. They also have incredibly high engagement, even on non-boosted posts. Overall, they have a well-rounded page that provides every bit of information that the consumer to trust their business and desire their products.
Join us every Tuesday at 6.30 pm EST for #ACMlive to learn more about local businesses doing digital right!
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