LinkedIn Live is one of the best ways to engage your followers. But the feature launched in 2019 is available by invitation only. If LinkedIn members obtain permission, it will transform the way you interact with your Caribbean audience.
But first…
There Are Serious Rules When Using LinkedIn Live
LinkedIn Live is not like Facebook and Instagram Live. The rules on this professional platform are more rigid than on other social media.
These are some of the critical rules to consider
No meta LinkedIn video-Don't sell LinkedIn on LinkedIn!
No short videos-video length should be over 15 minutes
No promotional videos or large logos
Keep it professional after all it is LinkedIn
Don't record content in advance for LinkedIn
If you follow the rules, you will continue to enjoy the joys of LinkedIn Live.
Pros of LinkedIn Live
Marketers, recruiters, brand ambassadors understand the power of video. Video is the fastest marketing tool or feature used online today and LinkedIn knows this.
You Connect To The People That Care About You
If you have 5000 followers or 50,000 followers, the best way to test your dedicated fan base is to use LinkedIn Live. Online users know how to reach and engage audiences; it takes consistency, dedication, and good wholesome content. This feature allows you to be intimate and capture people's attention despite distracting and rapidly changing social media. Real-time comments and reactions of your audience feature is another advantage as you can analyze your performance as a brand and learn more about the audience you are reaching.
Everyone Knows You Are ”Live"
The biggest challenge on social media is the short-lived nature of posts and other content. Engagement is king and brands and entrepreneurs are competing with millions of users globally. Therefore, a LinkedIn Live will be beneficial as it will place your content prominently and immediately in your followers' news feed via notifications. LinkedIn Live is a cost-effective way of marketing and advertising you, your products, and services using exceptional video quality.
The Set up is Simple
Television broadcasting is a complicated operation. Camera persons, the lighting team, makeup artist and the teleprompter operator support the presenter. But with LinkedIn Live, a good light source, a lapel mic or stand-alone mic, a laptop, mobile, or desktop with a camera are the essential equipment needed to execute a successful LinkedIn Live. The only other element you need is you.
Your LinkedIn Live Stays On Your Feed
Did some of your followers miss your LinkedIn Live? Don't worry this feature allows you to see your LinkedIn Live after your broadcast. This option enables users to share their content with people who may have missed your event. You can also review the LinkedIn Live to see what questions or comments you did not read.
Cons of LinkedIn Live
LinkedIn Live is not perfect. Some of the disadvantages of this feature include exclusivity as it is only accessible by invite only and the LinkedIn Live feature uses a third party tool e.g. StreamYard to start the broadcast.
How LinkedIn Live Feature Inspires
AC Marketing's Pauline Joseph practices what she preaches. She is a LinkedIn Beta user and this feature empowers her to reach a wider audience and create stronger links with her network.
Caribbean Brands Can Use LinkedIn Live To…
Introduce new talent/hires to your network
Product and Service Updates
Q&As
Weekly Podcasts
Interview People of Interest
Discussion on Industry Practices e.g Coping with COVID-19 in Tourism Sector
It may take a little while to get approval but interested users can apply for LinkedIn Live here.
Would you like to learn more about eCommerce in the Caribbean? Join me every Tuesday at 6.30 pm EST for #ACMlive.
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